Here is a list of recommended journals for Services Marketing (BA375) available through the LU Library databases.

  • Journal of Services Marketing (full text: 1986–present with 12 month delay; ABI/INFORM database) Original articles for practitioners and scholars of services marketing.
  • Journal of Services Research (full text: 2001–present; Business Source Premier database) Original articles for practitioners and scholars of services marketing.
  • Journal of Marketing Management (Business Source Premier database)
    Concerned with all aspects of the management of the marketing mix; intended to provide a forum for the exchange of the latest ideas and best practice in the field of marketing as a whole.
  • Journal of Consumer Behaviour (full text: 1986–present with 12 month delay; Business Source Premier database) The latest original analysis of key developments in understanding consumer attitudes and behaviors from the industry and academia. Explores the strategies of leading players in the global marketplace, trends, and techniques.
  • Service Industries Journal (full text: 1986–present with 18 month delay; Business Source Premier database) Improves our knowledge of service industries, service businesses & the effective management of services.